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Case Study: Reframing Value Proposition for a Struggling Brand to Improve Market Share

What Our Client Needed

Our client required a customer-centric strategy to counter increasing pressure driven by changing consumer needs and increased competition.

Aquilae CG’s expansive experience with developing customer-centric strategies and deep knowledge of qualitative and quantitative market research methodologies as well as conducting market research with stakeholders across the globe, allowed us to be a credible thought partner.

Our Solution

Aquilae CG supported our client by mapping out the demand and positioning of the struggling brand. We leveraged a demand-centric growth approach to set a growth strategy and enabled the client team to drive action and innovation. Our approach was comprised of consumer research to allow us to paint a clear picture of the customer journey.

Our Impact

Our work resulted in a shift from negative growth to positive and from losing share to gaining share as well as more than doubling annual revenues which was sustained over multiple years.

Our client had a clear strategy that served as a basis for decision-making on marketing investment, brand development and redesigned organizational workflows.


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