top of page

Case Study: Reframing Value Proposition for a Struggling Brand to Improve Market Share




What Our Client Needed

Our client required a customer-centric strategy to counter increasing pressure driven by changing consumer needs and increased competition.


Aquilae CG’s expansive experience with developing customer-centric strategies and deep knowledge of qualitative and quantitative market research methodologies as well as conducting market research with stakeholders across the globe, allowed us to be a credible thought partner.



Our Solution

Aquilae CG supported our client by mapping out the demand and positioning of the struggling brand. We leveraged a demand-centric growth approach to set a growth strategy and enabled the client team to drive action and innovation. Our approach was comprised of consumer research to allow us to paint a clear picture of the customer journey.


Our Impact

Our work resulted in a shift from negative growth to positive and from losing share to gaining share as well as more than doubling annual revenues which was sustained over multiple years.

Our client had a clear strategy that served as a basis for decision-making on marketing investment, brand development and redesigned organizational workflows.



 
 
 

Comments


Cayman Islands

+1-345-769-7453

Germany

+49-(0)7156-429-9909

                                Connect with us                            Follow us

   

                                                     info@aquilaecg.com                                                                                                                                      

© 2024 by Aquilae Consulting Group. All rights reserved.

  • Instagram
  • LinkedIn

USA

+1-212-566-3520

bottom of page