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Case Study: New Product Value Proposition & Pricing Strategy for Successful Market Entry




What Our Client Needed

The client’s goal was to introduce a new product to the market and the client needed external support to develop a value proposition and pricing strategy to ensure commercial success.


Aquilae CG has deep subject matter expertise within the pricing and value proposition space and has experience bridging insights of these projects into broader go-to market strategy development, which allowed us to be a credible thought partner.



Our Solution

Aquilae CG leveraged a combination of approaches, including market analysis, competitive assessment and customer journey / segmentation. This included consumer research to allow us to paint a clear picture of the customer journey.

With this approach we identified key value drivers for customers and developed a customer-centric value proposition.



Our Impact

Our work supported the client’s go-to-market strategy resulting in successful international market entry of a brand with estimated >$330 million peak revenue.



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